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Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose?

Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it.

→ Free Guide: How to Make a Mission Statement

 

The reason we stay loyal to brands is because of their values. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. Nowhere are those values more visible than in the company’s mission statement.

When you successfully create a connection with your customers and employees, many of them might stay loyal to you for life. This helps you increase your overall profitability while building a solid foundation of brand promoters.

But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.

That’s where company vision and mission statements come in.